“GRANTED”
A campaign about immigrant experiences.
Campaign Design
Game Design
Year
2026
Credits
Jack Zhu
Yewon Choi
Kunha Baek
Description
“GRANTED” is an interactive campaign that explores how identity is processed and recognized within institutional structures. The experience spans a digital interface and a physical board game, simulating a journey from entry to life in a new country. In the web component, users respond to timed prompts modeled after an immigration checkpoint. Each response generates a stamp, forming a personalized passport across six conditions: Entry, Language, Social, System, Memory, and Internal State. The system does not define identity, it interprets it. The board game extends this process beyond arrival. Players navigate events and collect stamps tied to life milestones such as housing, work, and identification. Across both formats, stamps function as a shared language, produced digitally and reinforced through print, linking actions, decisions, and progression into a single recorded experience.
Navy
#18233F R24 G35 B63 C62% M44% Y0% K75%
Slate
#506980 R80 G105 B128 C38% M18% Y0% K50%
Cobalt
#1A4798 R26 G71 B152 C83% M53% Y0% K40%
Sky
#87CDEA R135 G205 B234 C42% M12% Y0% K8%
Amber
#D8903E R216 G144 B62 C0% M33% Y71% K15%
Violet
#592D90 R89 G45 B144 C38% M69% Y0% K44%
Green
#53BB76 R83 G187 B118 C56% M0% Y37% K27%
Red
#9F1D20 R159 G29 B32 C0% M82% Y80% K38%
BOARD GAME
Stamps function as a shared language, linking actions, decisions, and progression into a single record.
