Is It Correct?
A micro-campaign about autocorrect and young voices.
Visual Campaign
Editorial Design
Motion Design
Year
2025
Description
Is It Correct? is a micro-campaign for kids and younger teenagers who primarily communicate through phones, tablets, and computers. This group interacts with autocorrect and predictive text daily while still developing literacy, personal voice, and confidence. Because these tools are introduced early and operate quietly, young users often trust them without noticing how much control they exert over expression. The campaign highlights that autocorrect and predictive text do more than fix errors or save time. They subtly edit intention. By replacing personal language with predicted phrasing, these systems can distort meaning, limit individuality, and encourage dependence on technology. While mistakes may appear humorous, the deeper issue is the growing gap between what someone means and what appears on screen. Is It Correct? asks audiences to notice this gap and question who is shaping their words. The project includes two interactive books and an animation, encouraging users to slow down, read carefully, and reclaim ownership of their voice.
Autocorrect Speaks for Them
Kids and younger teenagers over-rely on autocorrect and predictive text, and they struggle to express their own voice.
Reclaim Your Own Voice
Two interactive books and an animation ask young readers to slow down, read carefully, and question who is shaping their words.
ANIMATION
The deeper issue is the growing gap between what someone means and what appears on screen.
